Besides our day job, we all have a passion, a purpose, a cause that we want to champion and make an real impact, impact on the planet we live in. This cause is very personal, usually, something that really connects you, comes from your heart; makes you who you are and you are itching to do something. You want to do something more than just donating money, lead a movement and make a direct impact.
If you want to make change happen, here are the three things I have learnt from my campaigns.
– Be Passionate: You need to be passionate about the cause you are campaigning for and the results you want to achieve. Do your research, do your homework before you jump into execution. Do find all the existing players and see what they are doing, talk to them to see if there is any collaboration opportunity. Remember, you will not be fighting against other players since you all are walking together towards the same goal. It is called minimal gains and the ripple effect will make massive changes.
– Be Different/ Innovative: Out attention span has reduced drastically and we are bombarded with digital media, causes, donations etc. If you want to stand out, you need to do something different, something innovative, something radical, something mad. Your friends will say, this is mental, why are you doing this? Keep away from them, believe in yourself and go for it! If you need motivation send me a note and I will kick your a**e.
– Right Team: This is the key to success. You need a team since planning a campaign involves a lot of things and it is the power of the network, besides you have just two hands and 24 hrs a day. With your day job, this is reduced as well. So, build a team who share the same passion and want to make a change. But, do not rush! There are many dreamers out there with all promises but almost always fail to deliver when it is time to “do it“. Often life comes in the way and you can not blame them, but your cause is important and you need to move on. I have learnt this the hard way. So, work with someone on a trial basis at the start and see how it goes 😉
Once you have these sorted, set a date for your first campaign; work backwards and make change happen!
By the way, if you want to brainstorm, let me know and I am more than happy to share my experiences and give you that kick!